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Welcome to my blog about the art of Visual Merchandising

While walking in New York streets it is hard not to notice the creative and engaging store windows displaying great ideas in terms of the latest fashion items. In this blog I will feature regularly photos of clever new visual projects from interesting store windows in New York (and sometimes from other countries). I truly hope that they can provide ideas for visual merchandisers’ projects around the World, so that they can keep creating amazing visual displays and attractively arranging merchandise assortments within a store window to improve the layout and presentation and to increase traffic and sales. Don’t forget that window displaying is one of the best forms of advertising for any store since your next customer could be right in front of you. So, using the art of presentation while putting the merchandise in focus can definitely help to attract the customer attention, making him desiring to get the product or enticing him into remembering the store as a source for a gift, and eventually come in to buy it.

New York Store Windows – Unique Visual Merchandising Ideas

Tuesday, February 12, 2008

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